The Power of Influence.
Traditional media no longer holds the monopoly on information distribution. That power has shifted to influencers and content creators — allowing brands to convey their message to an extremely targeted demographic by hand-picked ambassadors of their products.
-
Effective strategies are dependent on your KPI’s, and there are many end-results to consider such as brand awareness, consideration, traffic, engagement, and conversions.
We will start there and then move on to develop your target audience/demographics, develop your budget, culminating all of these details into a tangible strategy deck ready for execution.
-
My ultimate goal is to match you with the right creators to optimize your goals, and guide both sides into utilizing their channels and content development in the most optimal way.
Often this phase includes rounds of initial discover followed by phases of selection based on final campaign elements.
-
If you have an internal marketing team that develops campaigns and strategies, it can free up a lot of high-level bandwidth to outsource the day-to-day management and execution of the campaign.
This stage begins once you‘ve developed your casting lists and continues with me taking over the rest:
Outreach to candidates
Negotiation of the terms
Contracting final creators
Brief Delivery + Timeline Development
Content Receipt + Distribution for Review
Content Edits or Approvals
Live Phase
Metrics + Reporting
-
Content creators can provide value in many ways without posting directly onto their feeds. They can be utilized to develop content calendars, build concepts and strategies, or to create specific content solely for brand use. In partnership with your internal cross-channel marketing teams, I can build full programs that provide ample content to support your annual marketing calendars and campaigns.
This stage includes, but is not limited to: Budget/Invoice management, content calendar builds, concept matrix development, casting, monthly campaign management, and more.
-
This approach is for when you need to outsource all of your influencer needs, whether it is all of the above mentioned services or just a few. I take on all aspects of your campaign and create a roadmap inclusive of presentations to your greater team and as many check-ins as you need!
Efficiency Goes A Long Way.
There's no denying the power of the influencer marketing industry, which is set to surpass $24 billion by the end of 2024. The question has shifted from "Should we engage influencers?" to "How can we effectively integrate influencer marketing into our strategy?"
Marketing departments are often juggling multi-channel strategies, traditional media spends, and performance tracking. Whether you need someone to manage your influencer business entirely or to handle specific aspects, creating efficiencies to optimize your in-house talent and marketing budget is crucial. With experience working both in-house for brands and at agencies, I bring you the best of both worlds. Outsourcing parts of your marketing department doesn’t mean there’s a lack of talent, creativity, or strategy. It simply means you’re leveraging each team member’s strengths to maximize productivity, while bringing in support for other areas so everyone can perform at their best.
